Who is the course for?

Are you a marketer who deals with copywriting?
Learn how to write and stay in control of your marketing budget

You may work in a company as a brand manager, marketing executive or director. Improving your understanding of copywriting helps you choose the right person for the job, brief them effectively, then have sufficient knowledge to make informed judgements about the quality of what is produced. Ultimately it will give you better control over your brand.

“I’ve been in marketing more years than I care to remember. And I’m sorry to say that there’s a real shortage of people who know what they are doing when it comes to briefing creatives and getting the best out of them.”
Stuart Wyss, Marketing Director.

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