Put yourself in the position of a professional copywriter by identifying what you are selling, how you are selling it and who your audience is.
In Module Two, the focus is on recognising the benefits of a product or business, and working out how to meet your audience’s needs whilst making sure you are always one step ahead of your competitors. In the exercises for this module you will look in detail at what separates different brands, as well as get to grips with decoding and writing a brief.