Get started by finding out exactly what a copywriter does, and how persuasive words can help you sell a product, a company, or your own services.
In Module One, you will learn the golden rules of copywriting, and put your analytic skills into practice by writing critiques of different adverts. Get straightforward, practical advice about how copywriting works, and why every word counts. Finally, your first assignment is to advertise yourself to a potential employer and work on discovering a condensed, persuasive style.