The original copywriters - Stratton Craig

The course

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The course includes examples and exercises from recent marketing communications. You will learn how to produce and recognise good copy, how to write and take a brief and how to market yourself or your company. With feedback from experienced copywriters, and the freedom to work at your own pace, you can improve your writing, and perhaps even change your approach to business.

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Module OneModule One: The theory of copywriting

Get started by finding out exactly what a copywriter does, and how persuasive words can help you sell a product, a company, or your own services. More information
Module OneModule Three: Effective writing – the basics

Get back to the basics of good writing, and find out why effective copy doesn’t mean complicated, technical jargon. More
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Module OneModule Five: The different types of media

We take you on to the next stage by showing you how the right medium can really bring your words to life. Whether it’s a website, press realease, annual report or advert, we’ll give you practical tips on how to write effectively for each medium.
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Module OneModule Two: The briefing process

Put yourself in the position of a professional copywriter by identifying what you are selling, how you are selling it and who your audience is. More information
Module OneModule Four: Effective
writing – the techniques

Take your writing skills a stage further by learning how to make your key messages come alive, and keep your reader engaged. More
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Module OneModule Six: Essential Tools


This module takes you through a range of skills including editing and interview techniques, which are crucial in any profession.
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