Read this ad carefully then answer these questions:
This ad is written with a particular target audience in mind; describe an individual from that group of people – how old are they, what kind of life do they lead, what kind of household income do they enjoy, and what is their attitude to buying life insurance?
What do you think the writer is trying to do here?
Why are the illustrations important?
Why are the captions under the illustrations important?
As you read the ad, how do you feel?
Does this ad work?
What do you think could be improved about this ad?
If the writer had solely concentrated on the product, and not tried to see things from the reader’s point of view, would the ad have been so effective? If not, why not?
What is the main thing you have learnt from this ad?
When you have answered all of the questions above click the next arrow to save your work to your briefcase and move on.
